Meet Cindy Smarsh -
Cindy Smarsh is a coach, speaker, and best-selling author who believes kindness is not a soft skill; it is a powerful business imperative.
As the Founder and CEO of The Kindness Principles™, Cindy works with organizations, leaders, and teams to embed kindness as a strategic foundation that drives workplace wellbeing, resilience, and measurable performance. Her work challenges the outdated belief that results and empathy are at odds. Instead, Cindy shows leaders how kindness, when practiced intentionally, becomes a catalyst for excellence, engagement, and sustainable success.
At the heart of her work is The K.I.N.D.N.E.S.S. Code™, a proven seven-step framework designed to help organizations strengthen culture, reduce burnout, improve retention, and unlock the full potential of their people. By integrating kindness into leadership DNA, Cindy equips teams to collaborate more effectively, innovate with confidence, and succeed together.
As a certified Jack Canfield coach, Cindy brings both heart and strategy to her work. She partners with leaders to create high-performing environments where people feel valued, supported, and empowered—without sacrificing accountability or results. Her approach is grounded in real-world application and supported by evidence-based outcomes, including increased engagement, higher productivity, and stronger organizational loyalty.
Cindy’s mission is bold and deeply personal: to reach 10 million people globally by instilling kindness as a cultural strategy that transforms workplaces, strengthens relationships, and elevates the human experience.
Through keynotes, workshops, coaching, and consulting, Cindy helps organizations redefine success—proving that when kindness leads, performance follows.
Lead with kindness. Succeed together.
Cindy Smarsh is a Certified Life Coach with over 35 years of experience transforming lives.
MY APPROACH
As a certified Jack Canfield coach, I have been working with leaders in organizations to create the personal and professional successes that move the needle in increased member engagement, prevention of burnout and low morale, greater retention and team cohesion. These successes result in the recruitment of extraordinary employees who want to join an organization placing workplace wellness as a top priority.
As a coach, speaker, and best-selling author, I have a deep passion for leading people toward their definition of success and happiness by following The Seven Steps of The K.I.N.D.N.E.S.S. Code™ and infusing kindness into corporations, small businesses, schools, organizations, and all facets of personal relationships.
What People Are Saying
“Coaching with Cindy has been a freeing experience to validate me, my self-worth, and my life, which has helped me settle my rumination. It’s also helped me with my confidence, goal-setting, and decision-making. Loved having a different perspective and the ‘aha’ moments that come .”
— Debra Brown
“Working with Cindy was an absolute pleasure! With a calming nature and a friendly smile, Cindy helped me through so much in life, and taught me things I will never forget! I am so thankful I took the opportunity to work with her!.”
— Bethany Jackson
“Firmly believing every coach needs a coach, I hired Cindy and I am so happy I did. With her educational background, coupled with her life experiences and soothing personality, she did an incredible job keeping me accountable and helped me get “re-inspired” and back on track. Extremely easy to talk to, truly caring, concerned and dedicated, I am proud to call her my coach.”